Introduction

Hii , Growthx team my name is Aayush Bhutani and i am founder of Platinum Corp .

We are importer, wholesaler and packer of wet and semi dry dates in India.

We import dates from I.R OF IRAN,Saudi Arabia,UAE,JORDAN & TUNISIA.

We have three brands under our umbrella AL SULTAN DATES (TIER 2&3 CITIES),AL EMIRATES DATES(TIER 1& 2 CITIES), MR. DATES(METRO CITIES AND ONLINE PLATFORMS)

Lets understand the product now

MAZAFATI DATES i.e KIMIA DATES

Mazafati dates are a prized cultivar of date palms originating from Iran. Renowned for their luxurious qualities, they are often referred to as the “King of Dates” or the “Black Diamond of Dates” due to their:

• Deep, almost black color: This distinct appearance distinguishes them from other date varieties.
• Incredibly soft texture: Mazafati dates have a melt-in-your-mouth texture, making them a delightful indulgence.
• Intense sweetness: They offer a rich and concentrated sweetness that is a true pleasure for the taste buds.
• High moisture content: Compared to other dates, Mazafati dates have a higher moisture content, contributing to their soft and almost creamy texture.

These characteristics combine to create a truly unique and unforgettable date experience. Mazafati dates are typically enjoyed independently as a decadent treat, but their versatility allows them to be incorporated into various recipes, adding sweetness and a unique texture.

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Mazafati dates are sometimes called Kimia dates, particularly in countries outside of Iran. Mazafati date – This is the most widely recognized name for this date variety within Iran and by date connoisseurs globally. Kimia date – This name is used in some countries, particularly in India. It’s not as common as Mazafati but can be encountered occasionally.

Let's understand the market now

The global dates market size was valued at $29.48 billion in 2023 & is projected to grow from $31.03 billion in 2024 to $49.14 billion by 2032.

India is the first importer of dates. The amount of dates imported to this country is extraordinary. this makes the Indian dates market the biggest market in the world. In 2021, the import amount to India was 475,356 tons and the import value was $240,350. After that, Morocco and France are the second and third importers.

​In 2021 Iran  Exported 83,107 MTon Dates to India.

From this amount, Mazafati Dates have the highest quantity, and 47,961 Ton Mazafati dates were exported to India in 2021 after that Shahani with 14,291 has the second place and Kaluteh with 4,407 has the third place.  

Dates have a fair share of myths and religious connotations attached to them. For instance, in Hinduism, it is widely believed that dates symbolize prosperity, happiness, and love. Perhaps, that’s why they always get to share space with other sweets in a gift box. Christians and Muslims adore the fruit because of its religious significance to them. 

​The highest amount is for January, which is the month before Ramadan. There are many reasons why the use of Dates increases during Ramadan. But as mentioned, it is not only Muslims who are fond of Dates.

Mazafati dates have the highest export sales among Iranian dates. This date is one of the most popular dates around the world, Low fat and high calorie due to the high amount of sugar and low sucrose, making mazafati dates special. Mazafati dates are known by many names, like black dates, BAM dates, and one of the most well-known names is KIMIA DATES. The main production of these dates is in the south and southeast of Iran such as Bam, Kahnooj, Jiroft, and the cities of Sistan and Baluchestan provinces such as Saravan and Iranshahr.

Due to the weather conditions, the harvest time of Mazafati dates is late August and early October. The amount of moisture depending on the harvest time and the area under cultivation is from 15% to 35%. This date is dark purple at harvest and turns black after production and storage.

mazafati dates need refrigerated containers for transportation. Since these dates categories in wet and semi-dry, they should be in a cold and dry place.

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Let's understand the user now

As we are in dates trading market for around two years ,we have different user in different geography and different pocket sizes .

Dates business come under fruit market , so the biggest user of this product is fruit vendors only

As we are dealing in import and wholesale market we have a committee APMC under which all Indian fruit market works.

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our business model is b2b , so the list of our clients are :-

APMC MARKET SHOP OWNERS

DISTRIBUTORS TO GROCERIES STORES

SWEETS MANUFACTURERES

JUICE AND SHAKE SHOPS

MALLS

AIRLINES

B2B2C MARKET PLACES

AMAZON

FLIPKART

BLINKIT

BIG BASKET

ZEPTO

CRED

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IDEAL CUSTOMER PROFILE (ICP'S)

ICP ONE

QUICK COMMERCE APPS (BLINK IT)

COMPANY SIZE : 500 MILLION DOLLARS

INDUSTRY DOMAIN : QUICK GROCERY COMMERCE

BUYING PATTERN :VERY HIGH(EVERY WEEK)

DEMOGRAPHY :METRO AND TIER 1 CITIES

BEHAVIOUR INSIGHTS :MILLENIAL AND GENZ TARGET

APPETITE TO PAY :VERY HIGH

GROWTH :(CAGR 2024-2029) of 10%+

INFLUENCERS AND BLOCKERS :DIGITALLY ENABLED TO ONBOARD

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TCP TWO

E-COMMERCE(AMAZON)

COMPANY SIZE : 1BILLION DOLLARS

INDUSTRY DOMAIN : E COMMERCE

BUYING PATTERN :VERY HIGH(EVERY DAY)

DEMOGRAPHY :METRO TIER 1,2,3 CITIES

BEHAVIOUR INSIGHTS :ALL AGE GROUP

APPETITE TO PAY :MEDIUN

GROWTH :(CAGR 2024-2029) of 5% +

INFLUENCERS AND BLOCKERS :DIGITALLY ENABLED TO ONBOARD

TAM(TOTAL ADDRESSABLE MARKET)

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INTRODUCTION:-

The global dates market is expected to witness an increase in growth during the forecasted period of 2024-2029, due to factors such as the increase in health consumers in the market, which drives the dates market due to the various health benefits that are obtainable from dates.

Release date

May 2023

Region

India

Survey time period

2008 to 2021

In 2021, dates imports into India amounted to approximately 428.8 thousand metric tons, an increase from around 350 thousand metric tons in the previous year. The largest exporter of dates to India was Pakistan, Iraq and the United Arab Emirates.

IN 2021 INDIA IMPORT AROUND 429000 METRIC TON OF DATES AND AVERAGE PRICE OF DATES IS AROUND 200 KG I.E 2.5$ SO THE TOTAL ADDRESSABLE MARKET IS 2.15 BILLION DOLLORS TO MY CALCULATION

HOW I GOT TAM?

TOTAL KG IMPORT * AVERAGE DATES PRICE IN INDIA

AS IT IS A FMCG PRODUCT AND WE HAVE SOURCED DATA TAM , SAM AND SOM IS EQUAL

CORE VALUE OF DATES PRODUCT

Certainly! Dates are nutritious fruits with several health benefits. Here are some of the advantages of including dates in your diet:

1. Nutrient-Rich: Dates are high in fiber, antioxidants, and essential vitamins and minerals. A 3.5-ounce (100-gram) serving of Medjool dates provides approximately:
2. • Calories: 277
   • Carbs: 75 grams
   • Fiber: 7 grams
   • Protein: 2 grams
   • Potassium: 15% of the daily value (DV)
   • Magnesium: 13% DV
   • Copper: 40% DV
   • Manganese: 13% DV
   • Iron: 5% DV
   • Vitamin B6: 15% DV 
3. Digestive Health: Dates are rich in fiber, which promotes regular bowel movements and helps prevent constipation. Additionally, their low glycemic index (GI) may help control blood sugar levels ¹.
4. Antioxidants: Dates contain antioxidants that contribute to various health benefits. These compounds may reduce the risk of certain diseases ¹.
5. Heart Health: Consuming dates may support cardiovascular health ².
6. Brain Function: Dates have been associated with improved cognitive function ³.
7. Natural Labor: Some studies suggest that eating dates during pregnancy may help ease natural labor ⁴.

Remember to enjoy dates in moderation as they are calorie-dense due to their natural sweetness. Incorporate them into your diet by adding them to smoothies, oatmeal, or as a snack! 

MARKETING PITCH

A HEALTHY SNACK FOR A SWEETER TOOTH

AQUISITION CHANNELS

PURE WORD OF MOUTH(ORGANIC)

AS OUR PRODUCT IS ALREADY IN MARKET ,WE HAVE A LARGE CUSTOMER BASE BUYING IT OFFLINE SO WORD OF MOUTH AND WHATSAPP MSG WILL SPREAD OUR BRAND AND AVAILABILITY ONLINE

WHATSAPP GROUPS(ORGANIC)

AS WE ARE ENGAGED WITH LOTS OF CUSTOMER AND HAVE GOOD DATA ACCORDING TO GEOGRAPHY WE CAN SPREADS OUR REACH THERE

INSTAGRAM AND FACEBOOK ADS(PAID)

DATES ARE PART OF MANY MIDDLE CLASS FAMILIES IN INDIA.

WITH ESSENCE OF RELIGION AND THEIR HEALTH BENEFITS WE CAN RUN ADDS

COLLABORATION WITH E COMMERCE COMPANIES

WE CAN SPONSER OUR PRADUCT AND PAY FOR THE HIGHER RANKINGS IN AMAZON AND FLIPKART

DISCLAIMER( I AM NOT A TECH GUY , I WILL TAKE HELP OF SOME SEO RANKING COMPANIES)

CONTENT LOOPS

1. WE WILL START UPLOADING OUR PRODUCTS ON YOUTUBE , FACEBOOK AND INSTAGRAM
2. WE WILL SHARE THEIR HEALTH BENEFITS AND THEIR BLISSFUL TASTE YOU CAN TRY.

BIG COMPANIES LIKE WHOLE TRUTH IS USING DATES AS A BUY PRODUCT FOR SUGAR

3.WE WILL WRITE BLOGS AROUND IAS WE WILL INCREASE OUR CONTENT ON SOCIAL MEDIA , OUR CUSTOMER CAN BRAG AND TELL THEIR FRIENDS AND FAMILY ABOUT THEY OUR USING OUR BRAND BEFORE IT IS SO MUCH ONLINE AND HAVE A BIGGER BRAND PRESENCE

4.WE WILL REGULARLY DO FAQS AROUND OUR PRODUCT AND HAVE A FEEDBACK SESSION EVERY WEEK ON INSTAGRAM AND FACEBOOK

1. DISTRIBUTION CHANNEL IS INSTAGRAM ,FACEBOOK AND YOUTUBE

PRODUCT INTEGRATION

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AS OF MY KNOLEDGE WE CAN INTEGRATE WITH BIG DRY FRUIT COMPANIES WHERE WE CAN WHITE LABEL FOR THEM IN OUR MANUFACTURING UNIT.

PARTNER DESIGN

WE CAN EXCLUSIVELY PARTNER WITH ONLY ONE E COMMERCE COMPANY WHERE BOTH ENTETIES INVEST IN ONE PRODUCT LIKE AMAZON CHOICE OR PREFFERED PARTNERS IN DATES AND DRY FRUIT MARKET (ONLINE)

IN OFFLINE MARKETS WE DO EXCLUSIVE DEALS WITH BIG DISTRIBUTORS WHERE WE ONLY DISTRIBUTE TO ONE DISTRIBUTOR IN ENTIRE DISTRICT AND IT WORKS REALLY WELL FOR OUR COMPANY IN OUR PAST EXPERIENCE

POINTERS

EXCLUSIVITY WILL ALWAYS BE A BRAGER IN B2B INDUSTRY

RENOWNED OFFLINE BRAND ALWAYS HAVE A HIGHER PUSH IN ONLINE MARKETS AS THEY ARE TRUSTED BY MANY AND HAVE A BRAND PRESENCE ALL TOGETHER

FOR B2C WE SELL AT A HIGHER PREMIUM BECAUSE OF THE QUALITY CONTROL RAW MATERIAL PUT IN THE PACKAGING AND HIGH QC PARAMETERS PUT

OUR CUSTOMER CAN BRAG ABOUT THE GOOD PACKAGING AND HEALTH BENEFITS OF OUR PRODUCT AGAINST UNHEALTHY ALTERNATIVES AND FLAVOURED FOODS

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THANKS ,

GROWTHX TEAM

DISCLAIMER : I GOT GREAT INSIGHT WORKING ON THIS PROJECT. THANKS

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